Target Audience and Design

Target Audience


Age : 7+
Gender: Male
Media Consumption: Teenaged Mutant Ninja Turtles, Legend of the Dragon etc.

Typical viewer:

Name: Connor

Age: 8

Basic description: Connor lives at home with his mum, dad, and younger brother.  goes to a primary school. He likes to play games with his friends where they pretend to be ninjas. He enjoys playing video games, and card games also. Connor is a very fun, bouncy 8-year-old.
Connor wakes up at around 8 o'clock most days, and goes to bed at around 7 30.

Typical media consumption: Connor watches Cartoon Network every day after school with his little brother for about an hour and a half; this includes shows such as Ben 10: Omniverse and The Amazing World of Gumball. Connor also likes playing the Cartoon Network games online.


Why will the animation Appeal?

 The animation will appeal to Connor as it fits his preference; he enjoys action packed cartoons with fighting ninjas, so it should be right up his street.