The Bear and the Hare John Lewis (2013)
This advert was released just before Christmas last year, Directed by Toby Howell, and created by Laurent Simon and Aiden McClure. The main purpose of this advert is to advertise John Lewis, in order for people to shop for Christmas presents in their stores. Another purpose of the Advert is to advertise Lily Allen's cover of 'Somewhere Only We Know' by Keane; this song was made specifically for this advert, and fits well into the video.
The use of colours and the whole Christmassy feel of the advert really fits the subject and the point of the advertisement. It is also nice how the advert has a story to it that you can follow
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